Bad content is the junk food of your SEO
As a business owner, it can feel like you’re constantly feeding the content machine, posting regularly, showing up on every channel, and trying to stay visible in a crowded market. AI has made this easier than ever. But ease doesn’t equal effectiveness.
If you’re relying on generative AI to produce all of your content, you may be unknowingly serving junk food to your SEO.
We’re operating in a very different environment to even two years ago. New AI tools appear weekly. Your customers are spread across more platforms than ever and the pressure to publish more content, faster keeps increasing. It’s enough to send marketers into a spin.
But here’s the reality: more content doesn’t mean better outcomes.
Every piece of content you publish on your website, LinkedIn, email, or social channels is an important touchpoint with a potential customer. Those touchpoints either build credibility and trust, or conversely, they dilute your message and confuse the algorithm (and your audience).
Strong content ladders back to a clear strategy. Weak content just fills space.
Each channel also plays a different role. What works on LinkedIn won’t work on your website. What performs on social may actively harm your SEO if it’s thin, repetitive, or misaligned with search intent. Content needs to be created with purpose, not just volume.
A useful question to ask yourself:
Is your content solving a real problem, filling a knowledge gap or just keeping you “active”?
Most businesses don’t have one customer, they have multiple personas. If your content sounds like it’s written for everyone, it’s probably resonating with no one. Effective content speaks directly to specific customer needs, while staying true to your brand’s tone and values.
This is why content audits matter.
A content audit helps you step back and assess whether what you’ve published is actually supporting your business goals. It ensures every page, post, and article is working together not competing with each other and that your content is helping your SEO rather than quietly undermining it. A thorough content audit embraces feedback from all departments, especially conversations sales are having with your customers. Marketing and content strategies needs to be agile and aligned with every aspect of the business.
If you’d like to conduct a content audit on your business and understand what’s working, what’s hurting, and where to focus next, get in touch with The Marketing Collab.
Junk food content might feel quick and satisfying in the moment.
But long-term growth comes from content that’s strategic, intentional, and genuinely useful.